Who we are

We are a boutique studio, founded in 2011, that combines strategic thinking and visual design.

We are an intentionally small team so that we can be fully involved in every project. This translates into faster decisions, meticulous attention to detail, direct communication without intermediate layers, and solutions created specifically for each brand, from design to web development, e-commerce, and online advertising.

Manuel Lariño – Creative Director

Multidisciplinary creative with more than 20 years of experience in branding, design, and visual communication.

Educated in the United States, where he graduated with honors in Fine Arts, Manuel worked as a designer and illustrator in leading studios and advertising agencies in Madrid before co-founding LCdM in 2011.

His work combines artistic sensibility and strategic thinking, drawing on his background in art and illustration. Manuel leads the creative vision of the studio, ensuring that each project has personality, intention, and a solid conceptual foundation.

“Good design is never accidental: it is the result of clarity, intention, and craft.”

Isabel Díaz-Rincón Tiessen – Strategy and Marketing

Analytical, detail-oriented, and passionate about design and numbers in equal parts.

Graduated in International Business Administration and Management, Isabel began her career as a financial analyst before discovering her true calling in branding and marketing. Later, she joined a major food and beverage group in Spain, where she specialized in brand strategy and consumer-oriented marketing.

In 2011, she co-founded LCdM, bringing strategic vision, analytical rigor, and a deep understanding of business and market behavior. Isabel leads the strategic part of each project, ensuring that each brand is built on solid foundations and positioned effectively.

“Behind every successful brand, there is analysis, intention, and a clear strategic reason.”